Allyson Jill Weber

Yo, what up. I'm Ally! 19 years young from Layton, Utah. I'm an Ambassador here at Dixie State. I moved to St. George just over a year ago. I'm a sophomore studying Human Communication. After this semester (Spring 2017), I will have my Associates Degree as well as 15 credits into my major, (booyah). The minute I came to DSU I fell in love with everything about it! Here's a few reasons why Dixie is my favorite: sunshine, small class sizes, a personal education, and a happy atmosphere. I mean really, what more could you ask for? My Hobbies: Hiking, chillin' with the homies, basketball, being at Disneyland, rapping, magic tricks & drinking diet coke!!!! Contact Info: Email: allysonjillweber@gmail.com Ambassador Twitter:  @AllyDSU Ambassador Instagram:  @AllyDSU Personal Twitter:  @allysonjweber Personal Instagram  @allysonjillweber

Mission Statement "Our ambassadors are a great tool for you to use in your college search. They each have real experiences inside and outside of the classroom to give you an idea of what your life as a DSU student can be. They are here to help answer any questions you might have regarding college. Ambassadors also participate in a variety of recruitment events including high school visits, student host weekends, as well as giving the campus tours." I am mainly trying to target high school seniors, seeing as they are the majority of students that we work with on campus. Though we will also target transfer students, as well as "return to learn" students. People of all ages are welcome to a tour. On this page you will find various tools to help you get in contact with us. What I would love to have happen is people use this site to "sign up" for a campus tour. Media Plan & Three Marketing Personas I chose to create a Facebook  page for the Ambas...

Collected Data Through my data, I have found that the best times to post are at 10AM or 9PM. On average, those two times had the most traffic from viewers. In the future, I would only post at 10AM or 9PM, that way I would reach the most people possible for this campaign.  Below are the posts I published throughout my campaign. I tried hard to promote DSU Previews for future students. I was happy to see that I reached 169 people! In the future I would try to tag as many ambassadors as I could in a post and get them to share the post to their timeline, that way the post would reach a lot of people with no cost. I think the "Dixie Preview February 2017 post was popular (highest engagement) because I posted pictures of the students at the Preview. I will continue to post pictures of the students that come to the Dixie Previews. That was a success.  I invited all of my friends on my personal Facebook to "like" this page. I got 44 likes from doing that. ...

"Scholarships" As one goes through this ad, I wanted to make sure the viewer saw the most important parts of Dixie. For the first image, I chose to talk about Scholarships offered at the University. I embedded a link that will show the viewer all of Dixie's available scholarships.  There are scholarships on this website that pertain to all 3 marketing personas I have listed on my campaign. (High school seniors, transfer students, as well as "return to learn" students).  https://financialaid.dixie.edu/scholarships/ "Degrees" A big part of going to college is discovering where your passions lie. For this ad's second image I chose to talk about different degrees and programs that are offered at Dixie State. It's easy to find if we have what you are looking for. All you have to do is click on the link I embedded in this section of the ad and it will direct you to all of our Majors, Minors and Programs. https://financiala...

Problem & Solution:  The problem my group and I discussed was the impact Drunk Driving has on America. Clearly, it plays an extremely negative role in our world. Our goal was to prevent drunk driving, and hopefully save lives in the process. The solution we presented is an app. The goal is to team up with Uber and eventually have the app be automatically incorporated into your iPhone or android when you go to purchase it. How app works: Push notifications will be sent to you if your phone picks up irregular movement when you are 10-15 feet from your car between the hours of 10pm-3am Fri-Sun. We decided the push notification should ask "Do you need an Uber?" and you will then have the option to say YES/NO. Whether you pick yes or no, it will ask one more question confirming if you are sure. I thought adding the "are you sure" feature would be beneficial and decrease miscommunication. If you select Yes, an Uber driver will be notified and be there to assist ...