Social Media Campaign Ad - "Become A Trailblazer!"


"Scholarships"
As one goes through this ad, I wanted to make sure the viewer saw the most important parts of Dixie.

For the first image, I chose to talk about Scholarships offered at the University. I embedded a link that will show the viewer all of Dixie's available scholarships. 

There are scholarships on this website that pertain to all 3 marketing personas I have listed on my campaign. (High school seniors, transfer students, as well as "return to learn" students). 

https://financialaid.dixie.edu/scholarships/


"Degrees"
A big part of going to college is discovering where your passions lie. For this ad's second image I chose to talk about different degrees and programs that are offered at Dixie State.

It's easy to find if we have what you are looking for. All you have to do is click on the link I embedded in this section of the ad and it will direct you to all of our Majors, Minors and Programs.

https://financialaid.dixie.edu/scholarships/

"Apply Now!"
This section of the ad shows perspective students that Dixie is affordable. In fact, Dixie is the least expensive University in the State of Utah! I think that this is important for people to know.

In my experience, people have loved hearing how affordable a college education can be. For this reason, I added a link on HOW to apply to DSU in this section of the ad.

https://admissions.dixie.edu/all-you-need-to-be-admitted/




"Visit Campus"
I also decided it would be beneficial to add a way for someone to come and take a campus tour of Dixie.

If someone is serious about a University I think it is smart to take a tour and become familiar with the campus.

If you click on the picture, it will direct you to sign up for a campus tour with one of our Ambassadors.

https://explore.dixie.edu/visit-dixie-state-university/

Lastly, I have the option to go to our Facebook page to inquire more about DSU if the viewer has any further questions regarding Dixie.

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